GOOD GOOD
Tāmaki Makaurau Auckland

(Property Development)

Brand strategy and identity design for Good Good, a progressive housing organisation in Aotearoa New Zealand. PERKS developed a vibrant, human centred visual identity system to communicate wellbeing led property development, sustainability and long term community impact across print, digital and environmental applications.

A progressive and vibrant brand for Good Good. A housing organisation reimagining property development by putting wellbeing, people-centric design and sustainability at the forefront of everything they do.

It began with a problem: a lack of affordable, quality and truly sustainable housing. A status quo of building for profit over people and environment. And an increase in social isolation. And it resulted in a new way of thinking about property development.

Good Good is a housing organisation reimagining property development by putting well-being, people-centric design and sustainability at the forefront of everything they do.

Tui Glen, a tranquil micro-community of four houses based in Birkenhead, is the first project from Good Good, and aims to be New Zealand's most sustainable standalone housing development.

The brand identities for Good Good and Tui Glen break from industry norms, embracing a progressive approach. Good Good, the foundation brand, is solid and grounded, rooted in the earth, allowing all projects to grow from here.

Tui Glen's typography is playful and distinct. Inspired by Aotearoa, the colour palette uses Pohutukawa red in a vibrant shade that feels positive and optimistic for a brighter future. As new projects commence, they will each have a unique voice and character, layering in the tonality and characteristics of the individual contexts.

Strategy & Copy Bronwyn Williams
Photography Zico O'Neill-Rutene
Visuals Pillar Visuals
Architecture ahha Architects