MIMI KAKUSHI
Dubai

(Hospitality)

Hospitality brand identity for Mimi Kakushi in Dubai. A bold, expressive identity system that blends time honoured cues with new thinking, creating an old world meets new world sensibility across menus, collateral, social content and environmental applications, designed to feel immersive and transportive.

A bold and expressive brand identity, blending time-honoured cuisine with new thinking – where old world meets the new, and East meets West. Welcome to the orient nouveau.

Mimi Kakushi embodies a brave new world, offering a dining experience like no other. Independent, expressive, limitless. Blending time-honoured cuisine with new thinking – where old world meets the new and East meets West. A vibrant and vivacious clash of cultures, Mimi Kakushi focuses on a moment in time rather than a single cuisine, celebrating the oriental Art Deco era. 

This same blending of ideas is carried through both the interior and branding. Warm, welcoming and traditional interiors sit alongside a bold and expressive brand identity inspired by the modernist art movement, Mavo. 

Welcome to the orient nouveau –

Created in collaboration A.M. Studioworks
Illustrations Andreas Brooks
Photography Mimi Kakushi
Interior Architecture & Design Pirajean Lees

SERVICES

Identity Design
Art Direction
Branded Collateral
Website Design
Social Media Content

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