ARTHURS POINT WOODS
Tāhuna Queenstown

(Property Development)

Brand identity for Arthurs Point Woods, a future cabin community above Arthurs Point village in Queenstown. An earthy, welcoming identity system designed to evoke place, stillness and seasonality through considered typography, natural colour and grounded graphic language across print and digital.

An earthy and welcoming brand identity for Arthurs Point Woods, a future mountainside cabin community sitting above the Arthurs Point village in Tāhuna Queenstown.

Arthurs Point Woods is a future mountainside cabin community sitting above the Arthurs Point village in Queenstown. Founded by the environmental enterprise Treespace as part of a broader regenerative mission – this is an idyllic place for people to live out their cabin dreams surrounded by regenerating alpine forest, expansive views and like-minded individuals.

The Arthurs Point Woods brand takes a softly spoken approach, and is centred around the concept of ‘life in the woods’. This idea of living in harmony with nature manifests through the brand identity by taking a softened and simplistic typographic approach, allowing nature to create a rich palette and graphic language. Raw natural qualities are given a platform, speaking to the natural materials used throughout Arthurs Point Woods. The end result feels calm, nurturing and authentic – a warm welcome home for a life lived well and with intent.

Created in collaboration Brand & Butter
Photography Mickey Ross