TAGOMAGO
Dubai

(Hospitality)

Hospitality brand identity for Tagomago, bringing Balearic island energy into Dubai’s beach club scene. A vibrant identity system shaped by Mediterranean cues, expressive typography and sun soaked colour, designed to capture escapism, rhythm and long summer days across print, digital and environmental touchpoints.

Island reverberations: A vibrant brand identity for Tagomago that echoes the bohemian spirit of the Balearic Islands.

Since the 1950s, Ibiza has been a magnet for a particular kind of free-spirited seeker: all of whom have made their homes on the dazzling white rock. The spirit of the Balearic Islands is an intangible energy, reflecting and recurring in the minds of both visitors and residents, time and time again.

Tagomago embodies this revolutionary spirit, blending high-vibe and low-fi elements, creating an energetic and upbeat contrast to the calming interior. The reverberating energy of the islands finds its echo in typography that varies in height, weight, and style - reflecting, repeating and transforming. Bold colours merge with nostalgic art direction, all coming together to form a truly unique brand within the Dubai beach club scene.

Created in collaboration with A.M Studioworks
Interior Architecture Pirajean Lees