FREQUENTLY ASKED QUESTIONS

What does a branding studio actually do?

A branding studio defines how a business positions itself and how it is expressed visually and verbally. This includes brand strategy, messaging, logo design, visual identity systems, packaging and digital rollout. At PERKS, branding begins with strategic foundations before moving into creative development.

What is included in a brand identity?

A brand identity typically includes logo suite design, typography, colour systems, art direction, brand guidelines and visual language rules. Depending on the brief, it may also include packaging, website design and collateral. Each identity is built as a flexible system rather than a standalone logo.

How much does branding cost in New Zealand?

Branding investment varies depending on scope, scale and complexity. A strategic brand identity project typically reflects the level of research, thinking and application required. At PERKS, each project is quoted individually following a discovery conversation to ensure alignment between ambition and budget.

How long does a branding project take?

Most brand identity projects take between 6 and 12 weeks, depending on scope. Projects that include strategy, packaging or website design will extend beyond this timeframe. We begin with a strategic definition before moving into creative development and rollout.

What is the difference between brand strategy and brand identity?

Brand strategy defines positioning, sets the foundations, messaging and direction. Brand identity translates that strategy into visual form. Strategy provides clarity. Identity provides expression. Both are essential to building a coherent brand.

Do you only work with Auckland businesses?

PERKS is based in Tāmaki Makaurau Auckland, and works with clients throughout New Zealand and internationally. Location does not limit collaboration. We regularly work with founders and teams across different regions and time zones.

Do you work with startups or established businesses?

We work with both. Some clients are building from the ground up. Others are repositioning after years in the market. What matters most is clarity of ambition and a commitment to building something considered and enduring.

Do you offer print, packaging and website design?

Yes. Print design, packaging design and digital expression are often part of a broader brand identity system. This will ensure that every physical and digital touchpoint feels aligned and intentional.

How is PERKS different from a large branding agency?

PERKS operates as an independent studio led directly by its founder, Ella. Every project is personally directed, with curated collaborators brought in as needed. This allows for a highly considered approach without unnecessary layers.

How do I know if I’m ready to invest in branding?

Businesses are typically ready when they are entering a new phase of growth, repositioning in market or seeking greater clarity in how they communicate. If your brand no longer reflects your ambition, it may be time to redefine it.