DuCo
Waikato

(Construction)

Brand strategy and identity refresh for DuCo, a family run joinery manufacturing business in Waikato with a 50 year legacy. A considered evolution designed to honour heritage while repositioning the brand for a modern architectural audience across naming, identity and brand collateral rollout.

A transformative refresh for a 50-year-old, family-run, Waikato joinery manufacturing business.

DuCo, formerly Brewer Joinery, has been helping create spaces people love to be in for over 50 years. From their family-owned workshop in the Waikato, their team designs, manufactures and installs premium quality joinery throughout the North Island.

The rebrand for DuCo was a truly transformative refresh for the established business and included renaming, brand strategy, brand identity refresh and collateral rollout.

Connection is the driving idea behind the brand, permeating every area of the business. The brand identity plays on this idea and uses crafted structures that join and connect in various ways to articulate this visually.

Brand Strategy & Copy Bronwyn Williams
Website Design & Development Made Studio